Coop, from 9 million hole in Campania strategies to retrieve sales PIOMBINO . In a year the members Unicoop Tirreno increased by 24 thousand 800 units, from 400 in 2009 to 845mila 870mila 200 of 2010. This figure shows how the ex-proletariat is a company in continuous expansion, able to take root in the territories, where it has its points of sale (in Tuscany, Lazio, Umbria and Campania). And 'The most significant 2011 budget, approved yesterday afternoon by several members attending the meeting at the Metropolitan. The sales manager of the Coop Riotorto Vignale, Paolo Turrini, director of development, Massimo Fazzini, the commercial, Alessandro Pileri, Marco Matteucci and supermarket network, responsible for the members, explained in detail the measures to develop the Coop intend to continue this year. In first place is the protection of sales: it points to a modest increase, 1, 41% more, based on a series of promotions of branded products (especially food). One of the bugbears of fighting is, in fact, the possible rise in inflation resulting increase of materials and general goods, capable of generating a further decline in consumer spending. The objective is to recover the gap in recent months, with a decline in 2010 over the previous year. From € 12 million and 379mila sales two years ago has fallen to 12 million and € 187mila 2010. For this year points to an upward so as to reach 12 million and € 359mila. A bit 'of oxygen to the coffers of the cooperative must cope with the huge hole (9 million) for the management of the supermarkets in Campania, which precipitate a 3.5 million less than the entire result of the consolidated group. The draw is expected only in 2012, while in 2013 the top Unicoop expect a slight profit, always provided the best economic conditions. Among the planned investment is a detailed attention to product quality, so that this year will seek to reward those who give more safety lines on the tracing. Large space on the shelves, find the line "Viviverde" and "Flower Flower Coop," which promotes the local cuisine. From an economic standpoint, this year invested 52.4 million, of which 35.5 Unicoop belong to the Tyrrhenian Sea. The channel Ipercoop Tirreno Tirreno Logistics will invest 4.4 million and 1.3 million. Real estate investments will be € 11.2 million. In Val di Cornia, Unicoop present his budget after tomorrow (16 hours) at the Teatro Verdi St. Vincent's are also invited members of Venturina and Campiglia.
(Feat. IT)
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